The high-paced hair world is ever-changing and can seem overwhelming when there are constantly new trends and techniques we must navigate. With this three-part Beauty Launchpad series, I hope to give more clarity on why efficiency will spark creativity while streamlining your business, and in turn allow you to better focus on your mindset and wellness. Here are three of the ways you can ramp up your efficiency to run a better business—more to come in the next issue.
The high-paced hair world is ever-changing and can seem overwhelming when there are constantly new trends and techniques we must navigate. With this three-part Beauty Launchpad series, I hope to give more clarity on why efficiency will spark creativity while streamlining your business, and in turn allow you to better focus on your mindset and wellness. Here are three of the ways you can ramp up your efficiency to run a better business—more to come in the next issue.
[1] Lean toward digital intake forms. I believe the consultation is one of the most crucial parts of any hair service and how our business runs. Utilizing a platform like Jotform can help you build a pre-client intake form that gets all the FAQs out of the way, as well as allows you to let potential and returning guests know any expectations you as a stylist have prior to their appointment (when they should arrive; what to bring; pre-session hair notes; etc.). Conversely, your guests can provide you with their needs and expectations right off the bat, allowing you to breathe a little easier and lead with more clarity when they arrive for their appointment.
[2] Invest in efficiency-based education. There are new placement and pattern techniques, tools and products at our fingertips. It’s easy to get “stuck” in our day-to-day babylights and back-to-back foiling, but allowing yourself to gain more knowledge on innovative techniques and tools will ensure for new inspiration and exciting ways to achieve the desired results in a more efficient and effective way. When embracing what’s new, your guests will join in on your excitement. When you lead your business with education, anything is possible.
[3] Create a wrap-up flow. Systems allow your business to run smoothly. Have you ever had a moment when you’re all finished and it’s time to cash out or get “after” photos, but it all seems hectic? I’ve been there. Create a flow that will provide for a seamless ending to any hair service. There are booking apps that allow you to have touchless checkout and email/text marketing to rebook your clients and give them all the information they need for at-home maintenance. When you don’t need to worry about closing an appointment with all these details, it allows you the time to nail that perfect post-service picture.
We are living in a digital world that can sometimes feel overwhelming. Yet, I assure you: With a little support and time to build the proper systems, it will allow your business to run more smoothly in the long run, which in turn will make you feel more at ease and relaxed both behind the chair and beyond it.
J Ladner (@itsmrjladner)
