Legendary hair care brand Paul Mitchell is proud to announce the appointment of Paris Hilton, entrepreneur, global icon, and philanthropist, as its new Global Ambassador. This partnership kicks off an unapologetically glam, multi-channel campaign that merges two cultural forces into one unforgettable collaboration.
Beauty lovers can expect dazzling visuals, step-by-step tutorials and surprise content drops spanning across digital, social and in-store activations that will bring the world of Paul Mitchell x Paris Hilton to life. From glossy packaging upgrades to must-have product innovations, the Paul Mitchell x Paris Hilton campaign is a bold celebration of beauty, confidence, and reinvention.
The campaign features head-turning looks curated by celebrity hairstylist and Paul Mitchell School alum, Sienree Du, with exclusive behind-the-scenes content and expert styling tips that give fans VIP access to Hilton’s glam routine.
At its heart, the campaign is a tribute to professional hairstylists, the visionaries behind great transformations. Through the newly launched XO Your Pro initiative, Paul Mitchell celebrates the artistry and human connection that happens behind the chair. Sienree Du, who styled every campaign look, brings her talent and perspective to the forefront, sharing her journey from Paul Mitchell School graduate to sought-after celebrity stylist.
“I’ve used Paul Mitchell products throughout the years and their products leave you feeling empowered and glamorous,” said Paris Hilton. “This campaign is all about giving back to causes that are close to my heart, celebrating confidence, and having fun with your look! I’m so excited for fans to see all the incredible moments we’ve created together!”
With this partnership, Paul Mitchell and Paris Hilton bring together decades of legacy and innovation, proving that timeless glamor and fearless reinvention never go out of style.
