Joico Announces Vivienne Mackinder as Guest Artist Director

Image courtesy of Joico

As of January 2017, the ever-talented Vivienne Mackinder is joining Joico as the brand’s guest artistic director. Mackinder, a powerhouse of skill and expertise with a flair for real artistry, is a force to be reckoned with in the professional hair industry. Most professional hairstylists would be hard-pressed to not, at the very least, know of (if not actually have experienced) one of her many seminars, classes, video how-to’s, or stage presentations around the globe and online — or learned from her one-on-one!

Tracing her start back to the London College of Fashion, Mackinder has had an incredibly impressive career. Here’s just a snippet of a long list of accomplishments:

  • After her schooling she worked for Vidal Sasoon. But that wasn’t good enough — she soon became his artistic director.
  • She landed her next gig with none other than Trevor Sorbie, becoming his international creative director and eventually crossing the pond to form an American art team, thus finding her new home base.
  • Her talent has been seen on the runaway for Vivienne Westwood, VH1 and MTV awards, and at Paris, London and New York fashion weeks.
  • She’s an astonishing seven-time winner of the North American Hairdresser Awards, and the recipient of the NAHA life-time achievement award.

“I have long admired Joico the company and brand, and it is a delight that I have been invited to play alongside such talented artists and professionals,” says Mackinder. “I love their vision for 2017 about putting the joy into our work, from five-star consultations to creating total beauty behind the chair. I just shot a collection working with the vast array of Joico colors and styling products and discovered the diversity and creativity of Joico. We have some amazing projects planned for 2017 — buckle your seat belts, we are going for a joy ride!”

Sara Jones, Senior VP and General Manager for Joico expressed her pleasure in Mackinder joining the Joico family, commenting, “I have been a great admirer of Vivienne as far back as the early 90s when I was fortunate enough to work with her. She is one of the most creative leaders in our industry who continually remains fresh and current with fashion and culture trends. We are very excited to tap into Vivienne’s artistry and passion for our industry as we develop Joico’s global leadership position.”

Through her role as guest artistic director, Mackinder will develop and teach the techniques behind creative elements in Joico’s educational repertoire and help drive the professional creative vision presented to artists. Additionally, Mackinder will work in conjunction with new product development and R&D, to communications and market, as well as education and mentorship, in order to create, execute and propel the Joico vision forward toward new innovations in technology, user-experience and education for the professional hairstylist.

For additional information on Vivienne Mackinder, and her new role as Joico guest artistic directo, please visit

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