Get the Look: Cameron Dallas’ 90s Heartthrob Style

Image: Getty Images/Kevin Mazur

The 90s are back! Internet personality Cameron Dallas proved that the throwback look is best when kept fresh with modern details while on the red carpet at the People’s Choice Awards last week. The Favorite Social Media Star winner looked reminiscent of a Titanic-era Leonardo DiCaprio thanks to a slightly disheveled, longer-on-top style while an etched design at the nape by celebrity hairstylist Florido Basallo, who used products from Schwarzkopf Professional, kept the style very 2017.

Image courtesy of Florido Basallo

Ideal for the client who likes the ease of a classic cut, but doesn’t want to just blend in with the masses, Cameron’s look is easy to recreate with Basallo’s step-by-step how-to, below!

Get the Look:

  1. The first step was to begin with OS​i​S+ BIG BLAST Volumizing Gel on damp hair. "I love OSiS+ BIG BLAST, because it gives clean hair a little grip to hold the style," says Basallo.
  2. Using his fingers, Basallo blow-dried Cameron's hair towards the back of his head until it was completely dry.
  3. Next, he scooped out a small, dime-size dollop of OS​i​S+ FLEXWAX Ultra Strong Cream Wax in his hands, and slicked the hair back.
  4. To finish the look, Basallo sprayed OS​i​S+ SESSION LABEL Flexible Hold Hairspray to seal and set Cameron's locks​​​ before Cameron asked him to etch a small cross​ at the bottom right nape of his neck.

All products are available at ​ and ​Schwarzkopf Professional partner salons.

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