Moroccanoil, the iconic, global leader in argan oil-infused beauty, is excited to introduce a new collection of styling tools for consumers and professionals. In keeping with the brand’s commitment to innovation, the complete range includes two new releases—the Smooth Style Ceramic Heated Brush and Power Performance Ionic Hair Dryer—as well as the upgraded Smart Styling Infrared Hair Dryer, Perfectly Polished Titanium Flat Iron, and Everlasting Curl Titanium Curling Iron. They all offer salon-grade performance with the latest technology.
“Providing our customers and stylists with products that are easy to use and deliver professional-quality results is important to us, and we are thrilled to extend our styling tool collection with the new Smooth Style Ceramic Heated Brush and Power Performance Ionic Hair Dryer,” says Moroccanoil Co-founder Carmen Tal. “These new styling tools, along with fresh upgrades to our existing collection, showcase our commitment to continuing innovation and excellence.”
The new Smooth Style Ceramic Heated Brush combines the heat of a flat iron and structure of a paddle brush to create a smooth style in a single step. Ceramic cool tip bristles and heated side plates smooth hair from root to tip, while advanced ionic technology minimizes static for shiny, frizz-free hair. The new Moroccanoil Power Performance Ionic Hair Dryer was designed and manufactured in Italy to meet the specialized needs of the world’s most demanding professional stylists. The high-performance AC motor ensures durability while the quiet, lightweight design offers hairstylists control and comfort behind the chair.
Moroccanoil has also made innovative updates to its existing portfolio of styling tools. The Moroccanoil Smart Styling Infrared Hair Dryer uses FAR infrared light to gently heat strands from the inside out and lock in moisture. Patented ceramic honeycomb technology concentrates airflow to speed up drying time, while using less energy than traditional dryers.
Moroccanoil has also updated its titanium flat iron and curling iron, with advanced technology and ergonomic designs that combine form, function, and versatility. The Perfectly Polished Titanium Flat Iron features extra-long titanium plates for quick heat transfer, superior heat conduction, and an effortless glide for a range of silky, frizz-free styles—from sleek and shiny to wavy and curly. The Everlasting Curl Titanium Curling Iron’s extra-long titanium barrel maximizes surface area for faster performance and long-lasting curls. The user-friendly design offers salon-grade precision and ease of use for a flawless look every time.
The power to achieve perfectly styled, healthy-looking hair is in your hands with the Smart Styling Infrared Hair Dryer. Far-infrared rays gently heat strands from the inside out to reduce thermal exposure and lock in moisture. The patented honeycomb-shaped heating element features a ceramic core that concentrates air ow for precision styling and faster drying time. Hair is left shiny and smooth with reduced static and frizz. Energy-efficient design functions like an 1,875 watt dryer utilizing just 1,300 watts.
Includes: Speed Dry Nozzle, Curl Defining Diffuser.
Features:
• 3 heat settings
• 2 speed settings
• Cool Shot button
• Ultra-lightweight (.98 lb / 444 g), ergonomic design • 9-foot cord
• Low EMF
Designed and manufactured in Italy to meet the specialized needs of beauty professionals, the Power Performance Ionic Hair Dryer offers innovation, power, and precision for salon-quality styling. Advanced ionic technology helps to lock in moisture and reduce static for flawless, frizz-free styles, while the 99.9% Nano Silver grill enhances shine. The durable, high-performance AC motor delivers ultra-fast airspeed for quick, efficient drying time. Features a quiet and lightweight ergonomic design
for comfort and control.
Includes: Speed Dry Nozzle, Curl Defining Diffuser
Features:
• 3 heat settings
• 2 speed settings
• Cool Shot button
• Lightweight (1.2 lb / 545 g), ergonomic design • 9.8-foot professional cord
• Removable filter for effortless cleaning
• 1,750 watts
Perfectly Polished Titanium Flat Iron
The enhanced Perfectly Polished Titanium Flat Iron features advanced technology to enable a range of flawless, frizz-free styles—from effortless straight looks to soft waves and curls.The extra-long, 4-inch titanium plates maximize surface area for faster performance while providing consistent heat distribution. Designed with floating plates and beveled edges for a smooth glide and flawless results every time.
Advanced Features:
• Digital display for precise temperature control up to 450°F / 230°C
• Titanium provides quick heat transfer, superior heat conduction, and an effortless glide for silky, frizz-free styles
• Floating plates with beveled edges provide a smooth glide and styling versatility
Easy to Use:
• 1 hour automatic shut-off for worry-free styling
• Heats quickly in under 60 seconds
• Auto heat recovery for consistent temperature during use
• Worldwide voltage
• Ergonomic soft-touch grip
• 9-foot swivel cord
• Includes a heat-resistant pouch
Everlasting Curl Titanium Curling Iron
The Everlasting Curl Titanium Curling Iron combines advanced technology with ease of use to create beautiful, long-lasting curls. The extra-long, 1-inch-diameter, titanium barrel maximizes surface area for faster performance and provides plenty of room to wrap long or thick hair, with a smooth glide for flawless, frizz-free styles.
Advanced Features;
• Extra-long, 1-inch-diameter, titanium barrel heats quickly and evenly
• Digital display for precise temperature control up to 430°F / 221°C
Easy to Use:
• 1 hour automatic shut-off for worry-free styling
• Heats quickly in under 60 seconds
• Auto heat recovery for consistent temperature during use
• Worldwide voltage
• Ergonomic soft-touch grip
• 9-foot swivel cord
• Includes a heat-resistant pouch
Smooth Style Ceramic Heated Brush
Achieve sleek, healthy-looking hair with the Smooth Style Ceramic Heated Brush, which combines the heat styling benefits of a at iron with the gentleness and precision of a paddle brush. Ceramic cool tip bristles heat quickly while minimizing thermal exposure and providing an effortless glide. Heated beveled edges smooth hard-to-reach areas close to the root, while advanced ionic technology reduces static for shiny, frizz-free hair.
Advanced Features:
• Digital display for precise temperature control up to 430°F / 221°C
• Advanced ionic technology minimizes static for shiny, frizz-free results
• Ceramic cool tip bristles provide a smooth, effortless glide
• Heated beveled edges smooth hard-to-reach areas close to the root
• Instant heat button to reach the highest temperature setting
Ease of Use
• 1 hour automatic shut-off for worry-free styling
• Heats quickly in under 60 seconds
• Auto heat recovery for consistent temperature during use
• Worldwide voltage
• Instant heat button to reach the highest temperature setting
• Temperature lock button
• Ergonomic soft-touch grip
• 9-foot swivel cord
• Includes a heat-resistant pouch
The Moroccanoil Styling Tool Collection will be available for purchase beginning March 2020 at Moroccanoil.com, professional salons, select retailers, and spas nationwide. For more information visit Moroccanoil.com, professional salons, select retailers, and spas nationwide. For more information on Moroccanoil education and Academy offerings visit MoroccanoilProfessionals.com.
About Moroccanoil: A story of success, an impulse for innovation, and a relentless pursuit of simple, high-performing oil-infused beauty products fashioned an iconic brand: Moroccanoil. As the pioneer of oil-infused haircare, our original Moroccanoil Treatment created the worldwide buzz on argan oil and paved the way for an extensive line of premium oil-infused haircare products to address the needs of all hair types. By popular demand, Moroccanoil has launched Moroccanoil Body™: luxurious, head-to-toe collections inspired by the sea, sand, breeze, and scents of the Mediterranean. Infused with argan oil, signature to the brand, these proprietary formulas leave skin nourished, naturally radiant, and irresistibly beautiful. Today, Moroccanoil is available in over 65 countries worldwide.
Moroccanoil products are available at fine salons and retailers, spas, and online.
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[Images: Courtesy of Moroccanoil]
