Recently founded by industry veterans Phillip and Mary Wilson, Wilson Collective is an exclusive haircare brand with products made from ingredients sourced from the Peruvian rainforest. The Collective allows salon professionals to increase profits by earning a share of all product sales, as well as offering advanced education opportunities to facilitate growth and collaboration. Here’s how it works, straight from the Wilsons.
What should salons expect after joining Wilson Collective?
When salons join Wilson Collective, they partner with two career-long hairdressers with integrity and a deep desire to actively support beauty professionals and their businesses. Salons and independent stylists that purchase products directly from the source enter into a partnership and will grow financially as the brand does. When they join the Wilson Collective Salon, professionals have an opportunity to be rewarded with a share of brand sales, regardless of how those sales are made.
Why was Wilson Collective developed?
Salon owners and independent suite owners are the backbone of any professional brand’s success in today’s competitive retail market. Many professional products can be purchased anywhere and everywhere, leaving salon owners asking, “How can I possibly compete?” or even, “Why am I not being rewarded for helping to build this brand?” The million-dollar question is, how can salons benefit from all sales of a brand they loyally support, not just through sales made within their salon?
The answer: Join Wilson Collective. When you become a member and begin to purchase products for your salon, we will track your purchases and automatically credit your account quarterly for 10 percent to 15 percent of all purchases toward your first order in the following quarter. For example, if you purchased $400 per month or $1,200 in the quarter, you would have a $180 credit in your wallet for the first order of the next month—it’s all automated!
What does Wilson Collective mean for stylists?
Wilson Collective means world-class education that supports the stylist. We offer ongoing opportunities to educate and share, including destination events like The British Invasion in Palm Springs, California, this November that brings British hairstyling icons together in a three-day education and yoga experience.
How do your products stand out from others on the market?
We’re introducing new ingredient technologies to the professional salon market with sacha inchi oil. The scientific name of the sacha inchi plant is plukenetia volubilis, and it produces a beautiful seed that has been cultivated by indigenous people for centuries. The sacha inchi plant is grown in tropical locations, including the Peruvian rainforest; the plant produces a small star-shaped fruit (similar to an almond) and is known locally as the “Peruvian peanut.” The oil derived from these seeds has traditionally been highly prized for its numerous health benefits; sacha inchi oil is rich in essential fatty acids, including omegas 3, 6 and 9.
We chose sacha inchi to be a key ingredient in Wilson Collective products because it helps to regulate oil production on the scalp and locks in needed moisture. This wonderful, rainforest-rich oil is also known to improve hair growth and scalp conditions, including relieving irritated or scaly scalps from eczema and/or psoriasis.
What’s next for Wilson Collective?
We’re hitting the road and will travel across the U.S. in a brand-wrapped RV, stopping at salons and schools to share the Wilson Method. Join the Collective at wilsonhaircollective.com.
Phillip Wilson has been in your shoes. As a hairdresser with more than 40 years in the industry, he has spent much of his tenure as a salon owner representing many wonderful brands. Creativity and individuality motivate Phillip to always strive to surpass his most recent successes. He is passionate about achieving excellence in all he does!
With 30-plus years experience as a hairdresser, Mary Wilson has worked in many aspects of product development, including marketing, sales, education, and schools. Mary is a 200-hour certified yoga instructor, laughter yoga teacher and host of women’s wellness retreats. She has always believed the very best way to sell is to create beauty and to share your talents with your clients. She also believes that in order to serve your clients, you need to be the healthiest and most balanced you!