In celebration of the entrepreneurial spirit of the beauty industry, the Professional Beauty Association (PBA) and Cosmoprof North America (CPNA) debuted the inaugural Beauty Pitch event at PBA Beauty Week 2015. The live event, featured during the PBA Business Forum, allowed five finalists to compete for four different prizes being offered. The grand prize consisted of a one-year mentorship with Shark Tank star, Mark Cuban, offered to 100% Pure. The following five finalists participated in the Beauty Pitch event: 100% Pure, 18.21 Man Made, Hair Construction, LightStim and Zenagen.
"Beauty Pitch shines a spotlight on what the beauty industry is all about - innovation, determination and the entrepreneurial spirit. It was exciting and inspiring to watch these companies pitch their hearts out for a chance to win resources that will help them continue to grow," said PBA Executive Director, Steve Sleeper. "Beauty Pitch is an exciting addition to all that takes place at PBA Beauty Week and Cosmoprof North America. We're already looking forward to next year, and thinking about what we can do to expand our reach."
Beauty Pitch offered both up-and-coming and established companies the unique opportunity to present their brand, products or ideas to a panel of top investors from TSG Consumer Partners, North Castle Partners and CircleUP and renowned entrepreneurs Mark Cuban of ABC's Shark Tank and John Paul DeJoria, Co-Founder of John Paul Mitchell Systems. At the event, sponsors TSG Consumer Partners, and CircleUp, also announced investments with two other Beauty Pitch participants. TSG awarded a $10,000 cash infusion prize to 100% Pure, and highlighted the company as a future potential investment candidate. Additionally, CircleUP selected 100% Pure and LightStim as potential candidates for future investments.
18.21 Man Made beat out the finalists and was picked as the Audience Choice Award. The company will receive an exhibit space at CPNA 2016 and a one-year PBA membership. The winner was chosen via live polling during the event.
The top five finalists were selected by a panel of judges that consisted of industry professionals, program hosts and investors including Scott Buchanan, Scott J Salon & Spa; Katie Fitzgerald, CircleUp; John Heffner, The Drybar; Harlan Kirschner, The Kirschner Group; Diane Miles, TSG Consumer Partners; Daniela Ciocan, Cosmoprof North America; Charu Siri, Wall Street Journal & CNN; and Steve Sleeper, PBA.
[Images courtesy of YCC Agency]