Valera USA Launches Revolutionary Ultimate AI High-Speed Hairdryer and Welcomes New Vice President of Sales

Valera USA is thrilled to announce the appointment of Mr. Kenneth Bellizi as Vice President of Sales.

In his new role, Bellizi will lead Valera USA, working closely with Mr. Sergio Bove, Vice President of Business Development for North America at Valera Switzerland. Bellizi brings extensive experience in haircare appliances, having worked with renowned brands like Helen of Troy and Elchim USA. His expertise will be instrumental in strengthening the presence of the Swiss brand Valera across North America.

Valera: The Pinnacle of Swiss Quality and Haircare Expertise Valera, a family business established in 1955 and led today by brothers Flavio and Claudio Soresina, has been a leading Swiss manufacturer of precision instruments for professional hairdressers worldwide for 70 years.Courtesy of Valera USA

Valera, a family business established in 1955 and led today by brothers Flavio and Claudio Soresina, has been a leading Swiss manufacturer of precision instruments for professional hairdressers worldwide for 70 years. With a presence in over 80 countries, Valera expanded into the U.S. market in 2018, introducing its luxurious hairstyling tools through its New York- based subsidiary, Valera USA Corp. Valera's multi-patented hairdryers, known for their exceptional quality, boast a defect rate of less than 1%. The product lineup also includes clippers, straighteners and stylers. Professional hairdressers around the globe rely on Valera products to achieve precision, efficiency and long-lasting results, using tools that are ethically designed by professionals, for professionals.

The Ultimate Innovation in Customized Styling Comes from Switzerland Valera's Ultimate AI high-speed hairdryerCourtesy of Valera USA

At the recent Cosmoprof North America, Valera unveiled its latest breakthrough to the U.S. market: the Ultimate AI high-speed hairdryer. This cutting-edge tool represents the perfect blend of hairstylist expertise, engineering innovation and the powerful analytical capabilities of artificial intelligence. As the first Swiss-made digital high-speed hairdryer, it pushes the boundaries of performance, offering a new level of professional hairstyling experience. With 18 precision settings tailored for all hair types and textures, the Ultimate AI from Valera empowers professionals to master every client’s style with unparalleled, personalized results, elevating salon excellence to new heights.