New York, the District of Columbia, New Jersey, Maryland and Delaware are the most hair-focused states, with their citizens purchasing the most hair care products over the past year. Delaware, New Jersey, and New York are also the top three states when it comes to lip care purchases as well.
Capacity, a third-party logistics provider offering enhanced product fulfillment, ecommerce solutions, pick & pack and electronic data interchange (EDI) services, shipped almost 1 million hair products from 50+ leading celebrity and high-end beauty brands to customers in all 50 states. 
Courtesy of Capacity
The next five states with the most lush locks are California, Georgia, New Hampshire, Washington and Virginia.
“Straight, curly or wavy, our hair is one of the first things people notice about us,” said Thom Campbell, Chief Strategy Officer & Cofounder of Capacity. “It makes sense that hair care is important, people want their ‘look’ no matter the season or humidity.”
The Capacity data is generated from a range of independent direct-to-consumer celebrity and high-end beauty brands.
“No matter the hair care product, we collaborate with our clients to make sure the end customer has fast and easy access to products that ensure lush locks,” continued Thom. “We strive to make the unboxing experience a thing of beauty as well.”
Capacity works with each brand to create its own unique style. Packaging includes everything from luxurious but sustainable packing paper to handwritten perfumed notes. Capacity supports with more than 50 brands within the general retail, beauty and wellness space, promoting growth.
