Professional hair wellness brand SUTRA is thrilled to announce their partnership with world renowned celebrity stylist Gabriel Samra.
Originally from Venezuela, Samra is recognized as a master of balayage and is known for his innovative cutting techniques, color design and colorimetry. Samra will be the first Latin stylist to join SUTRA’s extensive panel of experts, further solidifying the brand’s global reach.
A celebrity favorite on the red carpet, Samra’s wide array of clientele include Giselle Bundchen, Paulina Rubio, Maite Perroni, Ana Brenda Contreras, Jacqueline Bracamontes, Carmen Aub and Michelle Salas, among many others. He has also styled Olympic athletes like Michelle Kwan, Caroline Wozniacki, Shaun White, and Gus Kentworthy. Samra’s methods have previously named him the Global Ambassador for Procter & Gamble, Pantene, Wella Color Charm, Clairol Professionals, and more.
"Gabriel is an extremely gifted artist with a unique approach that has garnered him affluent global merit,” said Liam Ben-David, Founder and CEO of SUTRA. “We’re thrilled to have him use our tools and share his creative expertise with consumers."
Through this collaboration, Samra will bring SUTRA to the forefront by tapping into his worldwide audience. He will conduct how-to’s and social takeovers to educate his followers on the SUTRA tools and share his tips and tricks for use, as he creates 4 iconic looks for the season.
"SUTRA is a brand that I can trust. Their hair tools and technology can withstand the demands of professionals, and at the same time, I can confidently recommend them to my clients,” Samra said. “I am excited to be partnering with SUTRA and I look forward to all of the creative looks we’ll make together.”
To launch the first look of the collection, Gabriel is presenting the Icons of Hair Campaign for SUTRA. He is unveiling his take on the famous French Twist, giving it a sexy, modern vibe.
Gabriel Samra's take on the famous French Twist, giving it a sexy, modern vibe.Courtesy of SUTRA Beauty
How-To:
- Prep with Waves: Begin by curling the hair into loose beach waves. Use the SUTRA Infrared Curling Iron for sleek, voluminous waves. The Infrared technology adds shine to the hair, giving it a radiant finish that traditional tools can't achieve.
- Add Volume: Lightly tease the hair at the roots for subtle volume. Don't go overboard; just a gentle tease will do.
- Smooth and Set: Spray a bit of SUTRA’s Heat Guard: Hairspray for a flexible hold and brush the top of the hair to smooth out any fly-a-ways, ensuring a polished look.
- Twist and Pin: Gather the hair up into a twist, pulling it upwards. Pin the sides underneath the roots and into the gathered hair. Use open Bobby pins on one side to shape the twist.
- Lock in Place: Secure the twist using closed bobby pins, but be sure to leave some hair out on top for a modern twist. This step is crucial for keeping the hairstyle intact throughout the day.
- Personalize the Twist: Take the hair on top and twist/ pin it according to your client's preference, allowing you to create a unique, modern twist on the classic hairstyle.
- Accessorize: For an added touch of flair, consider incorporating accessories like gold pins into the hairstyle to elevate and modernize the look even further.
- Final Touch: Finish off the look by curling the front pieces of hair using SUTRA’s Patented Infrared Thermal Brush. This final step adds a polished touch to the hairstyle, completing the overall look.
Gabriel Samra's take on a French Twist.Courtesy of SUTRA Beauty
For more information, please visit www.sutrabeauty.com or @sutrabeauty.
