In nails, Pinterest flagged a 65% jump in pins for sea-inspired looks
Designed by Nethan Nguyen
Pinterest Predicts 2025, based on trends in pinned content, reveals a general trend toward maximalism and bold aesthetics across hair, makeup and nails. In addition, Google released its Year in Search 2024 data, which points to the top trends in beauty this year.
Let's dive in.
2025 Nail Trends
In nails, Pinterest flagged a 65% jump in pins for sea-inspired looks, as well as a 35% uptick in matching nail looks for couples.
Designed by Nethan Nguyen @nailsbynethan
But the big gainer was goddess nails, under the Goddess Complex aesthetic, which saw pins rise 760%.
Top 2024 Nail Trends
According to Google, meanwhile, the top 2024 nail looks by search volume were:
- Upside down nails
- Buchona nails
- Moscow mule nails
- Arrow nails
- Negative space nails
- Coquette nails
- Ballet nails
- Jinx nails
- Cherry cola nails
- Beetlejuice nails
