It was a match made in heaven: chic menswear and show-stopping hairstyles at the 8th annual New York Men’s Day (NYMD) at Dune Studios on July 10. As the kickoff to New York Fashion Week: Men’s, NYMD showcased 12 under-the-radar designers’ Spring/Summer 2018 collections to which the Oribe team paired innovative hairstyles. The hair trends du jour: laid-back and au naturel, and sleek and wet. Here, the inside scoop from a few of the shows and the Oribe products used.
Daniel Hechter - One of the first things to come to mind when thinking of millennials: technology. So, too, thought French brand Daniel Hechter, which geared its collection toward Gen Y’ers with “nature meets technology” as its inspiration. For hair, that meant relaxed, natural tresses with a soft wave. “I took it as a French guy surfing in Malibu [before he goes] to his new high-tech startup gig,” explains key stylist Davide. On those with straight hair, he created waves by forming an S-shape with his fingers that he then scrunched and smoothed out with a brush. “It’s super easy, young and fun; we wanted it to look like the models could easily run their hands through their hair.”
The Essentials: Foundation Mist, Curl Gloss Hydration & Hold, AirStyle Flexible Finish Cream, Impérmeable Anti- Humidity Spray.
Krammer & Stoudt - The boy at Krammer & Stoudt “is an East Coast aristocrat that can go anywhere in the world but decides to head to Baja California for a surf trip,” says key stylist Louis Orozco. So natch, Orozco’s surfer-dude design perfectly complements the collection. “It’s almost like they ran suntan lotion through their hair,” says Orozco, who used his hands and a brush to get gritty, oily, beachy, un-showered texture.
The Essentials: Foundation Mist, Imperial Blowout Transformative Styling Crème, Maximista Thickening Spray, Après Beach Wave and Shine Spray, Freestyler Working Hair Spray, Côte d’Azur Luminous Hair & Body Oil, Gold Lust Nourishing Hair Oil.
Descendant of Thieves - With models standing behind masks, Orozco knew the hair needed to be more subdued rather than over the top. “The designer originally wanted feathers and big hair pieces, but with the masks [I thought] the hair should be more polished,” says Orozco, who opted for slicked- down locks with geometric parts, leaving anything above the ears or at the hairline soft.
The Essentials: Foundation Mist, Maximista Thickening Spray, Superfine Strong Hair Spray, Gold Lust Nourishing Hair Oil, Straight Away Smoothing Blowout Cream.
R.Swaider - Dan Nguyen switched gears once he laid eyes on the futuristic Grecian- influenced collection at R.Swaider. “At first we went ultra-contemporary, but once I saw the clothes, I went with a look that’s still edgy but soft,” says Nguyen. “The hair isn’t masculine or feminine, it just looks like they came out of the pool, but it’s not soaking wet so it looks more fashion-y.”
The Essentials: Run-Through Detangling Primer, Curl Control Silkening Crème, Curl Gloss Hydration & Hold, Curl Shaping Mousse, Superfine Strong Hair Spray.