SCOTTSDALE, Ariz. -- Massage Envy announced that it has refreshed the Massage Envy Midtown West franchised location in Manhattan, New York. Refreshing the location exemplifies the brand's continued shift toward more personalized, outcome-driven wellness.
The Massage Envy brand is evolving to help members and guests start with what they want to achieve and connect those goals to services that support them. Bringing body care, skin care, and self-guided wellness experiences all in one place makes it easier to build routines that fit into everyday life and deliver results.
"Over the past few years, the brand has built strong momentum around reshaping how people experience body care and skin care as part of their everyday lives," said Todd Schrader, CEO of Massage Envy Franchising. "The Midtown West location reflects that evolution, offering more ways for guests to engage with those services as their needs and expectations continue to change."
At this location, guests can now experience: results driven body care, self-guided wellness experiences, including Aescape robotic massage, full-body LED red light therapy, energized by LightStim, and results-driven skin care, with a full menu of facials, chemical peels, as well as eyes and lip enhancements. All of the services are meant to create a more connected experience for members and guests, while also addressing their individual goals in a way that fits into their routines and preferences.
"I've proudly owned and operated the Midtown West location for more than a decade, and over that time, I've had the privilege of getting to know our guests and grow alongside this vibrant community," said Rita Ewing, Midtown West franchise owner. "What excited me most about the refresh was the opportunity to reimagine the space to reflect both the Massage Envy brand and the energy of Midtown West—creating a modern, welcoming environment that aligns with how our guests move through their day, whether they're stopping in quickly or taking time to reset."
