SVR has used Albéa's single-component open-and-close system EcoFusion Top with a tube for its Topialyse cleansing gel.
The tube integrates 41% of recycled content, as well as the Thin Wall technology that significantly reduces the weight of the tube by 55% compared to a standard cap and sleeve.
Topialyse is the first water-free dermatological cleanser specifically formulated for dry, sensitive skin.
The 100 g tube represents the equivalent of 40 showers, or the use of a 400 ml Topialyse cleansing gel.
Paul Chegri, in charge of packaging development at SVR, said, "Our aim is to offer our consumers products that are in line with their sustainable habits while providing them with maximum safety and efficiency. This latest innovation is a perfect example of our vision of a responsible product, both in terms of packaging and formula.”
Aude Laclaire, sustainability director at Albéa Tubes, said, "The reduced plastic use and the integration of recycled material are the biggest drivers to lower environmental impact and reduce scope 3 GHG emissions in our industry. We are proud of this new achievement with SVR that helps drive circularity of packaging forward."
