Aptar Beauty's new NeoDropper delivers precise dispensation of "demanding concentrated" skin care, as well as foundations. The concept aligns with the rise in prestige and clinical skin care.
When the NeoDropper's bulb is pressed, the formula within rises in the dip tube and fills the short applicator. The dose can then be dispensed with a new press of the bulb.
The shortness of the applicator is said to be easier for consumers to handle, further ensuring precise dosage application.
In fact, in an Aptar consumer study featuring 17 female skin care serum users, participants reported that NeoDropper's "primary benefit identified was the improved dosage facilitated by the new short applicator, which was perceived as easier to handle and aiding in using the correct amount of product."
Furthermore, the design reportedly ensures that the applicator does not come into direct contact with the formula in the bottle, which in turn ensures product integrity by preventing retro-contamination by bacteria.
The NeoDropper's design also prevents product from spilling, even if the bottle is overturned, per Aptar.
The upper and lower collars of the NeoDropper are fully customizable with anodizing colors, double anodization, brushed effects, silk-screening, lacquering and branding on metal.
The bulb's color and finish (including metallization) can also be customized.
NeoDropper can be paired with current dropper bottles in the market, per Aptar, though the bottle selected for the launch is Heinz Glas' Oslo II, which is reportedly generally compatible with glass recycling streams.
According to Aptar, after using the NeoDropper pack daily for two weeks, 15 of 17 respondents declared that they preferred NeoDropper over their current packaging and would be willing to pay €5-15 more for it.
NeoDropper Classic samples are now available, with production expected in November 2024.
“We have created NeoDropper after a thorough study of consumers needs and desires in the face care experience," said Xavier Joseph, vice president global marketing and innovation, Aptar Beauty. "We look forward to partnering with premium and prestige skin care brands in order to have consumers enjoying this innovation."
