We are privileged and excited to present a guest blog from Lydia Sarfati, a true pioneer in the beauty industry. Sarfati is the CEO and Founder of skincare and haircare giant Repêchage. She opened the Lydia Sarfati Skincare Academy in Secaucus, New Jersey, and continues to develop ground-breaking beauty products and services for the industry.
age, since 1980, there are many aspects of business that I have learned along the way. One of the most fundamental aspects is the importance of developing a proper mission statement for your business. Especially if you are a start-up salon or spa, developing a mission statement prior to putting your business in drive can really help all aspects of your business come together!
What is a mission statement? A mission statement summarizes, in just a few short sentences, the purpose of your business. In other words, it communicates to any reader—whether it be a potential investor, client, or staff member—why your salon or spa business should exist. A great example of an original mission statement is Starbucks. They state on their website, "Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time."
What should you think about when developing a mission statement? A mission statement is going to communicate what your clients can expect from you. With that being said, who are your clients, or your target market? What type of services or products are you offering to them? What type of image do you wish to have? What can anyone who visits your salon or spa expect? These are simple questions to ask before developing a mission statement. Remember, a mission statement must align with what you can realistically deliver to clients, not potentially deliver.
What will a mission statement do for your business? Developing a mission statement to represent your offerings will align many aspects of your business. Not only will clients know what to expect from you, but your internal team will know what they should be expected of as well. Whether it be the front desk, stylists, or estheticians, your entire staff will know what their objective and goals are, and what they must represent and deliver to clients.
When it comes time to develop a mission statement, keep these tips in mind. Most importantly, remember that a mission statement is about YOUR business, so make it unique, memorable, and something that you are proud to express and represent!
- Repêchage CEO and Founder, Lydia Sarfati