Struggling to get over the jet lag after a wonderful two week journey to India, I look back at the changes I saw. Amazingly visible to me since my last trip there in 2008, I saw new airports, new bridges, new trains, new roads, and also was able to see the Indian people beginning to embrace changes in their hair. With over half of the population being under the age of 30, I witnessed the younger generation anxious to adapt to worldwide style. Although I missed the beautiful fabrics of the saris and traditional dress, the young people made my job easy to adapt the Rusk methods as they were ready to accept some modernizing changes. Keeping true to their own culture, we were able to cut multiple layers, and give rich glazes of chocolates and violets and flashes of carmel to their gorgeous dark hair.
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| Sherri Jessee and Marcus Cailett of the RUSK Creative Team are welcomed into India to begin a 2 week adventure. |
As Seen in
Industry leader RUSK launches its range of hair care products.
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| Group shot of Rusk Team and models after Mumbai Show. |
Internationally renowned leader in the professional hair industry RUSK now comes to India courtesy Headstart International Pvt. Ltd. RUSK stands as inspiration for many stylists and hair care professionals all around the world and is one of the most professional hair care brand available that provides elegant and edgy products from hair care to styling & finishing. |
| Marcus Cailett, Apeni George, and Sherri Jessee |
RUSK introduces a full range of products and tools for salons & their clients in India. The brand represents an entirely different league of products ranging from hair care to styling, finishing, hair tools and salon services like color, perms, frizz removers and straightening services. The products are for both professional and consumers and are to be retailed from salons. |
| Sherri on stage demonstrating a signature upstyle. |
To give first-hand experience to salons and consumers, the RUSK International creative team is in India to introduce RUSK products that personify pride, passion, creativity and energy. RUSK Look & Learn Seminars are scheduled in Delhi, Chandigarh, Mumbai and Bangalore that would showcase the latest RUSK Cuts, Colors and Styles. |
| Sherri, a model, and Hedwige Sluss |
Especially present in India on the launch, Ms. Hedwige Sluss Thuer - Managing Director, RUSK said, "Our products are highly characteristic and have a wide range that caters to the needs of every individual. We are excited to launch RUSK with Headstart and look forward to reaching the target group in India using their strong distribution network and focussed business approach."
RUSK have been widely used for runway looks for international Celebrities like Paris Hilton, Heidi Montag, Ed Hardy, Cyndia Rowley, Nancy O'Dell, Shannon Elizabeth, Tiffany Miranda, Jason White, top New York models and is also seen at the New York & Miami Fashion Weeks. RUSK empowers consumers and stylists to use innovative and imaginative styling techniques to provide everything from the latest avant-garde runway look to the next "must-have" hairstyle. In every package from bottles to jars, RUSK personifies pride, passion, creativity and energy. |
| Rusk products and services. |
Commenting on the launch, Apeni George - Creative Director, RUSK India, said, "We are delighted to bring a premium category hair care brand RUSK to India. With an increase and evolving needs of the consumers RUSK provides its discerning customers a wider range to choose from as well as enhancing the salons portfolio with its range of products for the increasing customer base, who are more aware of the brands they use for personal grooming."
