Clients are pushing the limits of their hair further than they ever have before, yet simultaneously demanding that their tresses look silky smooth and healthy. But with all the potential damage that lightening, straightening or heat tools can do, what’s a stylist to do? Saphira Greenberg, CEO and founder of the healing haircare line Saphira, offers her take on why savvy stylists should be incorporating Saphira’s healing products into their menu of services.
What is Saphira all about?
I wanted to create a professional healing haircare line that would make people feel beautiful from the inside out. Saphira is a salon professional healing haircare line infused with 26 minerals from the Dead Sea. The Saphira philosophy believes that each person has her or his own unique “minerals” or beautiful qualities.
"I wanted to create a professional healing haircare line that would make people feel beautiful from the inside out."
Why does hair and scalp need minerals?
Minerals, just like vitamins, are essential compounds for our body’s proper functioning. However, unlike vitamins, some of which our body produces on its own, we need to obtain minerals from external sources. Our bodies, skin and hair need both macrominerals and trace minerals, all of which are found in Saphira's 26 minerals.
What are some of the benefits of the 26 minerals for hair and scalp?
Hydrates and moisturizes
Soothes, softens and strengthens
Detoxifies scalp and hair impurities
Exfoliates dry hair and revitalizes strands into premium healthy hair
Increases blood circulation preventing hair loss
Increases hair volume and makes hair bouncy and full
Essential for metabolism of scalp and hair
"I love that it works with any texture! This mask has the perfect structure and balance to help repair any pre-existing damage." —Christina McIntyre - Stylist and Salon Owner, Undone Salon
Can you give a few examples of the Saphira minerals and what they do?
Magnesium: helps strengthen hair follicles and stimulates hair growth. Potassium: hydrates and nourishes; a deficiency in potassium can lead to hair loss.
What is a way that stylists can incorporate Saphira into their salon services?
We suggest the Saphira Mineral Mud Aromatic Scalp Massage Ritual:
- Mix 1 scoop of Mineral Mud with 3-4 sprays of The ONE and apply on wet hair.
- Thoroughly massage into scalp and comb through ends.
- Cover your client's hair with a warm towel up to 10 minutes.
- Rinse hair and towel dry; may also work the Leave in Mud throughout hair; style as preferred.
Tip: Mineral Mud can be massaged in for five minutes for fine hair, 10 minutes for medium to thick hair and 15 minutes for curly, dry or color-damaged hair. What's more, Mineral Mud is also great in treating psoriasis, eczema, skin allergies, arthritis, sunburn and a variety of skin irritations!
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