NYFW Hair: Raw Attitude at Baja East

Lead stylist Kevin Ryan used GO24⋅7 Grooming products to create a roughed-up, texturized hair look to complement Baja East's AW 2015 presentation at New York Fashion Week. Said Ryan, "For the Baja East AW15 show, we wanted to create a look that reflected the raw, natural attitude of each model’s hair. The result was a creation that walks a fine line between the dapper gentleman and the grunge guy."

Get the Look:
1. To keep that raw look of natural hair, use GO 24.7 TEXTURE Paste to give the hair even more messy texture, twisting pieces of hair with your finger and, depending on length, tucking hair behind the ear.

2. Finish the look using GO 24.7 CONTROL Spray for matte shine and durable hold.

[Images courtesy of Pickle PR]

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