American Crew has named Alyssa Brasket from The Barbers in Vancouver, WA the 2014-2015 U.S. All-Star Challenge Winner at the International Salon and Spa Expo Long Beach on Sunday, January 25th. The All-Star Challenge is an annual global competition that celebrates stylists from around the world and challenges them to create styles that are modern, expressive and embody the vision of the American Crew man. Alyssa has been a key player in Vancouver’s grooming space for the past nine years and is recognized for her ability to create classic looks with a trendy edge. Drawing inspiration from classic style icons of the past, Alyssa paired timeless length with a modern flare for her winning look.
Entrants cut and styled a male model with American Crew products and submitted photos to a judging panel of industry experts who selected the winner based on technique, styling and individual inspiration for a modern, masculine look. The 2014-2015 U.S. All Star Challenge judging panel consisted of: American Crew Artistic Director Paul Wilson; Men’s Fitness Style and Grooming Editor Barret Wertz; MaleStandard.com Co-Founder Victor Macias.
The All-Star Challenge recognizes the best stylists in the world, and offers them the opportunity to be highlighted for their talent and dedication to the craft. Previous country finalists have doubled their male clientele in salon and increased product sales after participating.
Alyssa won a $5,000 monetary prize, recognition in a 2015 professional salon magazine advertisement and inclusion in the 2016 American Crew Style Selector, a compilation of the Brand’s annual cut/style collection. Alyssa will represent the United States as one of 15 finalists chosen to compete in the global 2014-2015 American Crew All-Star Challenge held in Europe, April 2015.
[Image courtesy of RPRMC]