NYFW Get the Look: Strong Braids at ATHLETA

To complement ATHLETA's Spring/Summer 2015 presentation at New York Fashion Week, lead hairstylist Nathan Rosenkranz used Alterna Haircare products to create a look that embodied "the chic fitness guru who is proud to strut her gym look on the street. Full of body and texture, these styles are designed to withstand movement, both in and out of the gym."

Get the Look:
1. Prep damp hair by liberally spreading the Alterna Haircare Bamboo Volume Weightless Whipped Mousse from root to tip.

2. When hair is dry, spray with Alterna Haircare Caviar Perfect Texture Finishing Spray.

3. Instead of using a brush, separate the hair with your fingers (this will help keep the texture looking cool) into three sections at the back corner of the head.

4. Underneath the center section, pin in a piece of your favorite ribbon. Proceed to do a three strand braid with the ribbon in one of the sections.

5. Secure with an elastic and gently pull part the braid to widen it.

6. Finish with a little extra Perfect Texture Finishing Spray on the braid.

[Image courtesy of Alterna Haircare]