Smashing Bash: The Wella Studio Launch In NYC

Wella Professionals celebrates the opening of its new stuido space in Soho; by Francesca Moisin

guests grooving.

To celebrate its move from Rockefeller Center to Manhattan’s chic Soho neighborhood, Wella welcomed industry icons and guests to a raucous June 2nd party in its new 11,000-square-foot space. This marked the scintillating start of a novel era for Wella education, now providing stylists with a breathtaking home in which to channel creativity and achieve technical excellence.

“Soho is a center for the arts in New York City,” notes Fabio Sementilli, North American VP of Education. “We relocated to not only join that community and become a resource for it, but also be more accessible to our artists and in touch with what inspires them daily.”

Revelers sipped champagne and mojitos while ambling around the third-floor loft, which can accommodate up to 100 students in three practical areas and a 60-person theater complete with a 16-square-foot video screen, stage and catwalk. In addition to state-of-the-art educational programs, including a revamped curriculum boasting craft-inspired courses like “Watercolor Techniques for Haircolorists” and “Stitching a Shape with Claudio Lazo,” the World Studio will house photo shoots and social gatherings for stylists to connect with New York’s arts scene.

Click through to see more images from the event! [pagebreak]

ional muralists for hire, spray paint a special Wella canvas. [pagebreak]

[wysiwyg_imageupload:13727:]] Model sports a headpiece crafted from real hair by Sebastian Top Artist Omar Antonio for a past TrendVision entitled “Blaze.”


ick thread, stylist Claudio Lazo creates stunning visual tress effects via an innovative sewing technique. [pagebreak]



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