Artist Bella Pilar Wins Over Joico Fans

The votes are in - Joico's highly engaging, record-breaking, online voting sweepstakes to determine which Bella Pilar design would decorate the haircare company's 2014 holiday packaging was a major success! After Joico announced that it had partnered with artist Bella Pilar to create stylish, sassy, feminine designs for a stunning new collection of Joico gift sets rolling out for the holidays, fans took to Facebook to share their opinions and vote for their favorite designs.

Not only were participants in the voting contest able to have their voices heard loud and clear, but each individual was also entered to win more of Joico's "Bella Pilar Special Edition" products offered throughout the year, including Joico Bella Pilar Edition Special Occasion K-PAK Sets, Joico Bella Pilar Edition Breast Cancer Awareness Duo Sets and Joico Bella Pilar Edition Holiday Gift Sets (both releasing later in the year), as well as an exquisite personalized necklace. A grand prize winner and 10 runners-up will receive select Joico "Bella Pilar Edition" products, plus, 100 more random winners will receive a Joico "Bella Pilar Special Edition" iPhone 5 case!

Director of Public Relations for Joico Valerie Robinett says, “This was a wonderful chance to really engage our fans and let them in on something that’s usually left to executives at a company behind closed doors. Joico opened those doors and fans actually got to participate in the brand’s look and feel.” She goes on to add, “Our partnership with the wonderfully talented Bella Pilar was a fun and whimsical journey for us, and we wanted our fans to not only take the journey with us but really make them a part of the journey, not just a spectator. We’re so glad we did this and we can’t wait to do more things like this with our fans, new and old! We love them all!”

Offered with a free gift inside, the winning “Bella Pilar Holiday design” for Joico will be available as early as this upcoming October, in its major shampoo and conditioner duos:

  • K-PAK
  • K-PAK Color Therapy
  • Smooth Cure, sulfate-free
  • Color Endure, sulfate-free
  • Body Luxe
  • Moisture Recovery
  • Daily Care

For more information on future sweepstakes, contests, and all things Joico, please visit

[Image credit: Bella Pilar, courtesy of Joico]

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