PFW Hair: Effortless '70s Beauty by Redken at Hermes F/W 2014

At Paris Fashion Week, Redken Creative Consultant Guido drew inspiration from classic '70s film stars that really epitomized effortless beauty. In order to create a similar feel for Hermes, Guido used two key blowdry products before twisting the hair to one side for an elegant finish. Hairsprays were left aside so that the hair remained soft and easy.

ut incredibly elegant nonetheless.
-Guido, Redken Creative Consultant
Redken Products Used:
-pillow proof blowdry express primer
-satinwear 02 prepping blow-dry lotion









[Photos by Greg Kessler for Redken]

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