PFW Hair: Innocent and Undone by Moroccanoil at Veronique Leroy F/W 2014

Veronique Leroy Autumn / Winter 2014 Collection; Hair Design by James Pecis, Moroccanoil

sy of surrealistic photography, Veronique Leroy summons a woman both seductive and brainy, whose suggested body, graphically designed by quasi-hypnotic rhythmical fabrics, is tensioned by accessories bearing subtle fetishist connotations.

The Look

For this collection, lead stylist James Pecis wanted to project “the woman who is not aware of her sexual presence yet - the innocent, understated girl who’s becoming a woman.” He was inspired by the movie “The Piano”.


How to Create the Look
ed Moroccanoil Root Boost from the root to mid-length, lifting the hair away from the head with my hand.”

“I then blow dried the hair using only my hand to keep a natural look.”

“Next, I applied Moroccanoil Hydrating Styling Cream or Moroccanoil Curl Defining Cream for a healthy soft hold and added hydration. To achieve a chic, lightly-undone style, I twisted and scrunched the hair and alternated between hot and cold settings to blow dry. ”

wo big strands loose behind the ears. I secured the rest of the hair with Japanese elastic at the base of the head creating a low ponytail falling loosely down the back. The ponytail is slightly shifted on the left side of the shoulders.”

“I finished the look by spraying Moroccanoil Luminous Hairspray Medium for a flexible hold.”


Veronique Leroy Fall / Winter 2014 Collection
Hair by James Pecis for Moroccanoil
Photography: Mohamed Khalil for Moroccanoil

More in Home