Dermelect Cosmeceuticals Partners with ULTA

Dermelect Cosmeceuticals, the company known for introducing the first peptide-infused, anti-aging nail treatments, recently announced that their entire nail, hand, and foot care range will now be available at ULTA stores nationwide and at Beginning January 2014, all ULTA locations will feature Dermelect’s collection of nail treatments and ME lacquers on end-caps throughout the month of January, and then Dermelect can be found among ULTA’s professional assortment of products.

products, including treatment base coats, a manicure extending top coat, colored treatment lacquers and restorative creams all infused with Protein Keratin Peptide, a pure protein derived from New Zealand sheep’s wool that works to strengthen the nails and nourish the skin. Award-winning Rejuvenail Fortifying Nail & Cuticle Treatment and Timeless Anti-Aging Daily Hand Treatment along with Runway Ready Luxury Foot Treatment are mainstays of the line-up, as well as nail treatment lacquers Launchpad Nail Strengthener, Makeover Ridge Filler and High-Maintenance Instant Nail Thickener. Step-by-step Nail Recovery System provides a complete regimen to restore damaged, hard-to-grow nails in a value set. Twenty-four shades of ME’s peptide-infused, professional-strength lacquers will round out the range combining hydrolyzed keratin with rich pigments in a 3-Free formula. In March, Dermelect will introduce three new Nail Treatments and seven on-trend spring hues.
In anticipation of Dermelect’s launch at ULTA, the retail packaging has undergone a complete revamp featuring a sophisticated, dual-finish texture to better align with the high quality and efficacy of the innovative treatments. To convey the feel of the luxury treatments, the new packaging features a soft touch technology and is coupled with a high gloss finish to complement the high-shine of the lacquers. The DER ME LECT logo, seen throughout the polish collection, has been carried over for brand uniformity. The messaging communicated has also been improved upon to better cater to the educated consumer, not simply listing the product’s feature/benefits but also providing key ingredient definitions.
“We are pleased to launch Dermelect exclusively at ULTA Beauty,” said ULTA Senior Vice President of Merchandising, Janet Taake. “We believe that Dermelect’s technologically advanced line of peptide infused, anti-aging nail treatments and colors will be a perfect fit for ULTA Beauty and our customers.”
To support the launch at ULTA Beauty, Dermelect will be included in ULTA’s circulars and sampling promotions. Online initiatives will include utilizing mass emails and social media Q/A’s, nail maintenance tips, and nail art tutorials to further the brand’s messaging.
The Dermelect Nail Treatments range from $14.00 for the ME Anti-Aging Color Nail Treatments to $59.00 for the Nail Recovery System.

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