Three of Joico's European Design Team members were finalists at this year’s British Hairdressing Awards.
gg, Henley on Thames) each entered a four-strong photographic collection that demonstrated their talent within their chosen specialty that all reached the finals.
Sid Cook, managing director of JOICO Europe commented: “This is a huge accolade for each of the team members and for us as a company. We were all very proud of their achievements being finalists. It was just over a year of incredible work between our Vision Director, Gianni Scumaci, and the JOICO European Design Team and to have had three finalists at the British Hairdressing Awards is a great accomplishment.”
Davies created the Disparate Hearts collection, inspired by modern street style—which in turn takes its cues from the classics.
“I've always been fascinated by street style and the ability to mix haute couture with a gritty, urban edge," remarks Davies. "This collection is all about high-fashion hair for today's real woman; strong silhouettes, exaggerated texture and an effortless appeal which comes together in these beautiful, timeless looks that take inspiration from across the decades.”
Read on to see more of the stunning looks in the collection!
Hair: Ian Davies at Ocean Hairdressing for JOICO
Photography: Andrew O’Toole
Styling: Desiree Lederer
Makeup: Clare Read