This month, in honor of Breast Cancer Awareness, we're highlighting products and collaborations that help support the cause.
On September 29th, Paul Mitchell joined forces with E! News anchor and breast cancer survivor Guiliana Rancic at FabFest 2013 to join the fight against breast cancer. The event, hosted by Bright Pink, the young women's health organization, was an inspirational, action-packed health and wellness festival, attended by over 500 women between the ages of 18 and 45.
FabFest 2013 included a Paul Mitchell display, decked out with vibrant, bright pink colors as well as t-shirts, tools and styling products from its 2013 breast cancer awareness month collection, "The Girls Are Alright." Future Professionals from Paul Mitchell The School Chicago provided 15-minute styling sessions to the attendees. The stylists created fishtail braids, crown braids, texture touch-ups, and smooth-downs using styling irons, Super Skinny® Serum, and Hot Off The Press® from the limited edition collection, as well as Dry WashTM and Stay Strong®. FabFest attendees also received complimentary samples of Dry Wash and Lavender Mint Moisturizing Body ButterTM.
Bright Pink is the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women. Paul Mitchell's "The Girls Are Alright" collection is designed to appeal to young women with bright, bold graphics and a positive, empowering message about early detection and breast cancer awareness. The limited edition collection features Super Strong® Daily Shampoo and Conditioner, Super Skinny® Serum, Hot Off The Press®, Express Ion Smooth®, Haute Rollers Travel Set and the Detangling Brush.
[Images courtesy of John Paul Mitchell Systems]
