Join the Fight Against Domestic Violence with PBA's Cut It Out Campaign

October is Domestic Violence Awareness Month and in an effort to help shed light on this important issue that affects countless women, men and children each day, Professional Beauty Association, or PBA, is calling on beauty professionals to support the Cut It Out: Salons Against Domestic Abuse campaign. This program, along with the Cut It Out: "Give the Power Back" drive, allows salons and beauty professionals the opportunity to help raise awareness and increase funding to stop domestic violence, and therefore provide hope and help to people in abusive relationships.

Cut It Out is an ongoing effort to increase awareness about domestic violence. Through complimentary display materials, the program works to train salon professionals to recognize warning signs of abuse and safely and confidentially help clients, colleagues, friends or family find helpful, local resources. The Cut It Out: "Give the Power Back" drive is an opportunity for salon owners and beauty professionals to host a fundraiser of their choice during the month of October as a way of spotlighting the issue of domestic abuse. Some of PBA's fundraiser suggestions include donating tips, donating a percentage of sales, donating a percentage of each service, and/or encouraging clients to donate. Pins with purple awareness ribbons from one of Cut It Out's premium sponsors, Great Clips®, are also available to sell for additional fundraising. PBA recommends that, of the funds raised by each salon, half of the money be donated to local domestic violence shelters or resources, and the other half be donated to Cut It Out.

In order to help beauty professionals and salons in their fundraising efforts, Cut It Out will provide complimentary "marketing toolkits" to all who register. The kit includes a customizable press release, flyer, and donation cards for clientele and community, as well as free posters and safety cards.

Participating in this important program can help save a life, and enable countless individuals to seek the help and resources they need in order to better their lives and their futures. Those who are not able to participate in the Cut It Out: "Give the Power Back" fundraising program can still donate directly to Cut It Out throughout the year.

To learn more and/or register, visit www.probeauty.org/endabuse or email CUTITOUT@probeauty.org  

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