This month, Gelish Soak-Off Gel Polish and Bellacures Salons joined together to put Gelish manicures in the driver's seat. Billboards, used for decades by retailers, banks and insurance companies are a fresh new way for salon brands to promote innovative manicure technology to a wide variety of consumers. The recently constructed billboards on Santa Monica and Beverly Glen Boulevard in Los Angeles, California will be seen by countless consumers each day. This innovative advertising strategy will put Gelish polish in the fast lane as the go-to manicure of today. Honk for gels!
[Image courtesy of Red PR]