London Fashion Week Hairstyles How To: Osman S/S '14

At Osman's SS14 runway show, the hair was free-flowing, effortless, and easy - sophisticated youth. Nick Irwin, TIGI Global Creative Director, wanted "natural and fresh hair - simple and delicate. The model's hair is effortless and easily achievable. We wanted to create a look that’s played down, soft and ethereal using very little product.”

out using a medium round brush, smoothing each section and rolling under slightly.

3. Using little product allows to keep the natural static of the hair and leaving the final look to not look overly smooth and polished, but fresh and natural.

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