Joico products were working overtime recently, as New York celebrity stylist Davy Newkirk reached for his favorites for two different cover shoots with actresses Cobie Smulders and Amber Heard. In both cases, he says, the high-performance Joico formulas brought out the very best in the ladies’ hair over the course of long shooting days!
Smulders was joined by her How I Met Your Mother cast mates for an Entertainment Weekly shoot for a cover and spread out Sept 6 that was designed 
to look like a fun Hollywood party, according to Newkirk. “The idea,” he explains, “was that as the night went on, the hair would get a bit wilder. This gave the hairstyle a chance to have a ‘cool’ factor, which is the type of style that Cobie carries so well!”
To create the first look on Cobie’s naturally curly locks, Newkirk applied Joico Power Whip Whipped Foam and blew out the hair. Then he swirled her strands around a one-inch curling iron, alternating the sizes and directions of the sections. Once the hair was curled, he wrapped each curl into knots and pinned them in place to set. After releasing the knots, he applied Joico Texture Boost Dry Spray Wax, separated the hair with his hands, hit it with the air from a blow dryer and misted with Joico Power Spray Fast-Drying Finishing Spray.
For the second, “end of the party” look, Newkirk backcombed select sections with the Power Spray and a combination of his hands and a medium-tooth comb. “The Power Whip was great with Cobie’s hair type,” he comments. “It created fullness and body. And the Texture Boost really created the ideal texture for the cool and modern look we were after.”
Heard--who stars in Paranoia out in theaters now with Liam Hemsworth, Harrison Ford, Gary Oldman and Josh Holloway— recently posed for on Net-A-Porter’s The Edit. Newkirk reports that the inspiration for the shoot was the Elizabeth Taylor version of Cat on a Hot Tin Roof. “The wardrobe brought amazing pieces from top designers like Giambattista Valli, D&C, Alexander McQueen, and Jimmy Choo,” he says, “so we decided to put Amber’s hair up, with a modern twist on the decade in which the movie first premiered.”
Newkirk first applied Power Whip to Amber’s long, thick hair and blew it dry with a large round brush. He misted sections with Texture Boost and rolled them into large barrel curls with his hands, pinning each one into place. Once the hair set, he released the curls and backcombed with a Mason Pearson brush. Next he sprayed each section with Joico Instant Refresh Dry Shampoo, followed by another blast of Texture Boost. He brushed through, pulled all sections to the occipital and secured the hair with bobby pins, then formed a knot and secured it with hair pins. “During the shoot, I pulled pieces out to frame the face and to create texture and movement,” he says. “Thanks to the Instant Refresh and Texture Boost, it was really easy to manipulate Amber’s hair throughout the day to get the perfect shots!”
The exquisite cover and spread appeared in Net-A-Porter’s The Edit, August 15th issue.
