Redken Creative Consultant Guido created a dramatic, shiny, two-toned ponytail for the Fall 2013 Alexander Wang show Monday, February 11th.
The sleek, even extreme hair complemented the modern fur and leather filled collection, and worked perfectly both on it's own and under the designer's mohair hoods that some of the models wore down the runway.
"The almost fakeness of this look is part of the appeal, it's very cosmetic, and you see the complete vision when you see how it works with the clothes," shares Guido.
"There's an extreme difference in color from the crown and the ponytail, and the color of the extensions was based on the haircolor of model, Irena Kravchenko."
Guido continues, "By pulling the hair all back in such an extreme way you're almost taking away the girls' personalities in a sense, it really unifies them and looks almost clone-like and very futuristic when they're all together."
"It's very exposing, and while many women don't often pull their hair back this dramatically, it's amazing how elegant it can look and how effective it can be as a dramatic look for a night out."
Create the Look:
STEP 1: Start with dry hair blow-dried straight, then wet the crown and apply a generous amount of hardwear 16 super strong gel throughout the crown.
STEP 2: After applying the gel, comb the crown straight back for a clean, sleek shape with no part and pull into a very low ponytail at the base of the neck.
STEP 3: Pull a thick section of the ponytail and wrap around the elastic. (This was also where Guido attached hair extensions at the show, and he wrapped a section of the hair extensions around the elastic.)
STEP 4: Flatiron entire ponytail in sections until stick straight.
STEP 5: Emulsify Diamond Oil Shatterproof Shine Intense in your palms and apply all over the crown of the head for extra shine.
Redken Products Used:
-Hardwear 16 Super Strong Gel
-Diamond Oil Shatterproof Shine Intense oil (Launches MAY 1)
-Diamond Oil Press Release (Launches MAY 1)
[[Photos by Charles Sykes for Redken]]
*Note, Guido used Diamond Oil Shatterproof Shine Intense on all models to create a super wet, slick look for dramatic effect on the runway. Diamond Oil Shatterproof Shine Intense is for thick hair, and Diamond Oil Shatterproof Shine is for medium hair textures.
More from New York Fashion Week Fall 2013: Derek Lam Phyto T3 | David Hart | BCBG Max Azria | Kimberly Ovitz | Cushnie Et Ochs | Carmen Marc Valvo | OPI at Houghton | Rag & Bone | CND at Alexander Wang | OPI Joins Gabriela Perezutti | Christian Siriano | China Glaze Joins Tadashi Shoji | OPI at Chloë Sevigny | Ann Yee | OPI Joins Joanna Mastroianni | Parkchoonmoo | Katie Gallagher | Mara Hoffman | Marc By Marc Jacobs | Lela Rose | Catherine Malandrino | William Okpo | DKNY AW’13 | OPI Joins Jenni Kayne | Victoria Beckham