Celebrity Hairstyles How To: Joico's Trendspotters Pick the Winners at Coachella

It wasn’t just great music that emerged from the desert.  Once the bands and fans packed up and left the polo field in Coachella last weekend, Joico’s style experts—International Artistic Director Damien Carney, Celebrity Spokesperson George Papanikolas and International Haircolor Artistic Director Sue Pemberton—got busy assessing the hairstyles, cuts and colors sported by the festival’s youthful, trendsetting crowd and performers.  Get ready for summer—here are five big hair trends to watch, direct from Coachella!

red at the ends, which gives it a ton of texture and an edgy look.”
Damien’s style tip:  Apply Joico Matte Grip Texture Crème to dry, layered hair and “rough it up” with a blow dryer to produce separation and texture.”
Ultra Blondes
Think moonlit color in the summer sun.  Coachella’s best blondes were crystal clear and shimmering, creamy without a hint of warmth.  A bit of root-iness is fine for a rock ‘n roll edge, believes Damien—the combination of sophisticated blonde with a shadow at the roots equals “grown-up grunge.”  Heavily lightened hair is extremely delicate, notes George, so treat it with TLC.  He recommends applying Joico K-PAK Color Therapy Restorative Styling Oil before styling and keeping thermal tools on medium-to-low temperature settings.

For pros only:  George’s Joico Retouch Formula for Sky (right):
Regrowth:  Joico VeroLight Crème Lightener + 20-volume developer
Apply carefully without overlapping.
Process 10-30 minutes to pale yellow, checking frequently to avoid overprocessing.
Shampoo, towel dry.
Tone:  Joico Vero K-PAK Color TSB/Silver Blonde Toner + Veroglaze
Apply roots to ends, process and remove.



d if your hair is unruly, secure it at the nape with an elastic first, then snip the elastic once the braid is finished.”  At the end of the day, he adds, unfurl the braid and your strands will fall into beautiful, conditioned waves, thanks to the Smooth Cure!




New Waves
don’t brush through or disturb the curls with your hands.




Ombré Achieves World Domination
heir color look believable.”
For Pros Only: Joico Ombre Color Formulas (left to right)
1.  Subtly Sunkissed Color by George
Balayage highlights: Joico VeroLight Crème Lightener + 40-volume developer
Handpaint the highlights to random sections, applying the lightener delicately at the root and gradually widening the application along the strand.  “Just a few sections will create  natural-looking dimension and movement,” says George.   Lift highlights one-to-two levels lighter than the natural base color and remove.
2.  Statement Ombré by George
Base: Joico Base Breaker + 20-volume developer
Balayage highlights:  Joico VeroLight Crème Lightener + 20-volume developer
Apply Base Breaker to regrowth (or to all strands if the hair has not been colored) and lift one level. Choose random strands for highlighting, backcomb each one and brush the lightener onto the ends that have not been backcombed.  The result will be a strong graduation of color, says George, but the backcombing diffuses the transition from dark to light.
3.  Ombré Bob by George
Natural level: 6
Base:  Joico Vero K-PAK Chrome N6 + Activator
Balayage highlights: Joico VeroLight Crème Lightener + 40-volume developer
“Typically ombré has been seen mostly on long, layered hair,” says George, “but this is a nice variation on a bob.  The effect on the ends is more solid than ombré on long hair, but thanks to the fact that there is not much contrast between the shades, the overall look is still subtle.”  Apply the base color roots to ends to create a rich chocolate tone.  Remove and handpaint v-shaped sections with the lightener onto the ends of selected sections.  If desired, tip a few fringe sections with lightener as well.  Lift the highlights one-to-two levels and remove.
4. Ombré With Brights by Sue
“This is the rock and roll version of ombré!” declares Sue.
Prelighten: Joico VeroLight Crème Lightener + 10-volume developer (scalp) + 20-volume (midlengths and ends.)
Lift hair to pale yellow. Rinse, shampoo and dry the hair.
Pink: Joico Color Intensity ½ Pink + ½ Clear
Purple: Joico Color Intensity ¼ Indigo + ¾ Clear
Blue: Joico Vero K-PAK Chrome ¼ Really Blue + ¾ Clear
Apply the pink shade from the scalp, midway down the hairshaft.  The pink should extend lower in the back than in the front.  Create foiled sections along the ends, and brush the blue on the ends and the purple between the blue and the pink.  Stagger the placement of the purple and the blue to avoid solid lines.  Process, shampoo thoroughly and remove.
5. Copper and Highlights by Sue
“Applying subtle ombré highlights is a great way to add dimension to a red base,” says Sue.  “This is an interesting new color palette for this technique.”
Natural level: 6
Base: Joico Vero K-PAK 7RC + 20-volume developer
Highlights: Joico Vero K-PAK ½ 8RG + ½ 8G + 30-volume developer
Brush the highlight formula onto selected ends throughout the head; apply the base color to all other strands.

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