Sexy Hair opened its warehouse recently for a sale to raise money for its nonprofit partner Look Good…Feel Better (LGFB), a national public service program helping patients struggling with the appearance-related challenges of cancer treatment. The two-day event brought in over $41,000 from the sale of Sexy Hair products. All proceeds will go to the nonprofit.
Sexy Hair initiated a partnership with LGFB in 2010, and this year launched three fundraising projects under the “Caring is Sexy” contest umbrella. Additionally, Sexy Hair is selling limited-edition cans of select top-selling products and contributing a portion of the proceeds to LGFB.
“We had steady traffic both days of the sale and it was great to see so many local Los Angeles area residents come by to support a great cause,” said Sexy Hair president and CEO Karl-Heinz Pitsch. “From the proceeds of the sale combined with our three Caring is Sexy fundraising projects, we’ll be able to make another healthy donation to Look Good...Feel Better this year.”
LGFB is a collaboration of the Personal Care Products Council Foundation, the American Cancer Society and the Professional Beauty Association/National Cosmetology Association. The group provides free instruction in special beauty techniques and complimentary kits containing appropriate beauty products and tools to cancer patients undergoing treatment that affects the way they look.
[Image courtesy of Lane PR]
Related: Arizona Court Case Could Impact Salon and Cosmetology Services Nationwide | Joico Works Toward a Cure | Hair Flairs | Sexy Hair Announces the Winner of Caring is Sexy: Design Contest Benefitting Nonprofit Partner, Look Good…Feel Better
Read Launchpad, the magazine for hair salon professionals, in our digital edition • Get the latest on professional beauty products • Post your hairstyles in our Users' Style Galleries • Read The Colorist, the magazine for professional haircolorists, in our digital edition (bimonthly Jan/Feb 2012) thecoloristmag.com • Subscribe to Launchpad—print, digital or both • Subscribe to The Colorist—print, digital or both