Giuliana Rancic is one GREAT brunette, going shorter and darker is just what she needed for spring. Why not make more GREAT brunettes this season?
“Going dark is tricky, you have to use a color product that is rich, yet delivers reflective properties, so it looks natural. I love Goldwell® Colorance® Hair Color because it delivers rich warm and cool browns that seal the cuticle, creating amazing reflective shine and tone,” says Patrick McIvor, Artistic & TechniCulture Director for Goldwell and KMS California.
Check out McIvor’s Pinterest Board: http://pinterest.com/patrickmcivor/great-brunettes-2013/ for more GREAT Brunettes. From Rancic’s golden chocolate to Katy Perry’s midnight to Zooey Deschanel’s caramel-kissed brown, it’s a wonderful tool for color consultations! “Brown is not just brown, it can be copper flecked, auburn tipped, golden streaked…so make sure you and your guest are clear on the brunette that will look the best on them,” adds McIvor.
Finishing brunettes properly makes them stand out – for best results, keep split ends to a minimum by getting regular trims every 6-8 weeks. Amp up color and shine with Dualsenses® Color Weightless Care Serum Spray – it intensifies color with ColorChromaComplex which utilizes pomegranate essence as a color-protective. Dark colors can also fade easily, especially when the weather gets warm and guests are outside having fun, so shampoo with warm, not hot water and condition every other day to minimize color deterioration.
Patrick McIvor is Artistic & TechniCulture Director for Goldwell and KMS California. As one of the most respected colorists in the industry, the former Color Director for Nick Arrojo and Rodney Cutler in NYC, is a cultural junkie inspired by international cosmopolitan influences from fashion and global trends to technology.
[Image: Steve Granitz/WireImage/Getty Images]