Global Creative Director for Wella Professionals, Eugene Souleiman along with his talented team created a dynamic look for the Haider Ackermann AW’13 Paris runway show.
The style was a creative masterpiece. There was not one single reference point but more a story that informed the look.
Souleiman talked of a new ‘Marilyn Monroe’ inspired by the peroxide platinum blondes of the 1950s who had met a man from the military and snuck away for the night, had some fun and then needed to get her hair out of the way.
The look focussed on contrasts, by adding a bleached half wig to the front of the head which had tinted dark roots to add another dimension and make the hairline harder.
Eugene created more character to the look by using Wella Professionals Ocean Spritz to change the hair texture and made it lighter with the smooth ‘buzzcut’ inspired sides which were kept in place by a liberal spray of Wella Professionals Super Set hair spray.
How to achieve this look:
STEP 1: Start with clean freshly washed and conditioned hair, using Wella Professionals Enrich Shampoo and Conditioner, to ensure hair is in perfect condition
STEP 2: Apply Wella Professionals Velvet Amplifier Hair Primer to wet hair and blow dry with a round brush keeping the hair as flat to the head as possible
STEP 3: The purpose of this prep stage is to reduce the volume of the hair and keep it as flat as possible – so using a soft brush pull the hair back in to a ponytail across the ear line spraying with Wella Professionals Super Set hair spray to keep in place
For the show, Eugene and the team had pre prepared individual half wigs which were bleached with darker roots – once the wig has been attached, pull the hair back and attach to the original ponytail, keeping the sides as flat as possible, spraying with Wella Professionals Super Set hair spray as you brush through the sides, keeping the top section of hair completely free of the ponytail
STEP 4: Spray the roots of the hair and the body of the ponytail with Wella Professionals Ocean Spritz Beach Texture Spray and blast with a hairdryer to create a dry raw texture to the hair
For the show, Eugene and the team sprinkled the ponytail with talcum powder to give a dusty effect
STEP 5: Twist the ponytail and tie back on the original ponytail to form a ‘bun’ shape – leaving the lengths of the ponytail free
STEP 6: Pull the remaining lengths of hair to cover the bun and pin into place leaving the ‘spiky’ ends free
STEP 7: Take thinning shears and cut in to the front section of the hair to create thin pointy spikes of hair, blast the hair upwards with a hairdryer, spraying the hair with Wella Professionals Stay Firm Finishing Spray to hold in place
[Images courtesy of Haider Ackermann by Wella]