Paging All Pinups!

Only Hue Paging All PinupsWork some retro flavor into your clients’ makeup looks.

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Lana, Rita, Betty—lonely G.I.s couldn’t get enough of them. Footlockers adorned with pictures of these sexy yet innocent ladies provided a source of comfort during World War II. And why not? With their cherry bomb lips, cat-like eyes and cherubic cheeks, these curvy cheesecake gals seduced soldiers with a beauty that’s now uniquely American.

This pinup persuasion could be seen on many a runway this season, and bringing the look home to your clients will have them heating up the streets during the summer months.

Celebrity makeup artist Jill Ventimiglia of Jack & Jill Cosmetics says, “Both stay-at-home moms and working girls can transform into a pinup.” Play up three key features: cheeks, lashes and eyes. Thick, voluminous lashes create come-hither eyes, while a sweet blushing cheek adds that dollop of innocence synonymous with pinup beauty.

“Apply blush to the apples of the cheeks,” says Ventimiglia. “And don’t be afraid to use too much!” For eyes, a stripe of liquid liner that starts thin at the inner corner of the eye and gradually thickens lends needed sass. “You can make it a dramatic line or, using an eye pencil, smoke it out with a sponge,” says Ventimiglia. She adds, “Here’s a pinup tip: Only rim the top of the eye during the day and both the top and bottom at night!”

Sweet Cheeks

Trücco Duo Blush in Tickled Pink

Jane Iredale PurePressed Blush in Barely Rose

Mineralogie Blush in Mystic

Aveda Face Accents in Plum Fresco

Come-On Lines

Colorlab Cosmetics Mineral Eyeliner in Vivacious Velvet

Sormé Jetliner in Black

Jack & Jill Cosmetics Indelible Eyes Water Automatic Pencil in Raven

Bloom Liquid Eyeliner in Jet Black Batting Lashes

Bodyography High Intensity Mascara

Joey New York Super Duper Lashes

Make-up Designory Volumizing Mascara

Repêchage Color Actif Mascara

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