Are you going after a slice of the male market? Even if women are your bread and butter, men offer a great growth opportunity for your salon.
According to global market research company Euromonitor International, the men’s grooming market generates around $43 billion worldwide, and men’s hair care pulled in $677.7 million in 2008.
To enjoy male service in your salon, check out the following insights on what men seek in a salon experience.
—Karie L. Frost
(Photo: Courtesy of Johnny B.; Haircut: Marissa Vasquez for Johnny B.; Hairstyle: Marisol Villarreal for Johnny B.; Photographer: Ralph Renteria)