WATCH: Huggers, Unite!

Colin Walsh wants to know: Are you a hugger?

In honor of Valentine's Day and Matrix's new initiative Spread the Love, Matrix GM Colin Walsh encourages you to collect hugs! Big hugs, small hugs, on-the-sly hugs—he doesn't care. Just make sure you get caught in the act, and post your PDA on He's shooting for 10,000 hugs and hopes you can help. Not sure what to do? Watch the video below to get insider advice on all the different kinds of salon hugs out there.

Have you hugged your client today?

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