The Daytime Emmy Awards was complete with the usual red carpet glamour and gorgeous celebrities. For the first time, Simply Smooth made its way into Hollywood festivities by partnering with Red Carpet Events LA who hosted a 2011 Post Daytime Emmy Awards Style Lounge. The “invite-only “happening was held in the ballroom of the SLS Hotel in Los Angeles on June 25 and was attended by many of the nominees, presenters, directors and writers of daytime television as well as press and media. Simply Smooth made its way into the high profile gift bag with a donation of Simply Smooth keratin reparative magic potion. Celebrities were encouraged to autograph the gift bag for an on-line auction in support of the African Millennium Foundation and the Venice Youth Art Foundation.
Image courtesy of American Culture.