So what advice does Doughty have for you? "Even if you're not the planner, create a storyboard. The more you plan and stay true to your original vision, the better it turns out. Trust me, it's really exciting as you watch the picutres come up!'
"Also: practice, practice, practice," continues Doughty. "I learn something at every shoot I do, from mixing new product cocktails to get different results to various ways to style the hair. You learn as you go along. So try to do new things. Experiment. Push yourself to the next level. If you surround yourself with creative people, you become more creative yourself. That's what I do!"