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Men also notice the minutiae of a service. “Despite the fact that men want a quick service, they also want it to be memorable,” says Linda Yodice, artistic director for Paul Mitchell Professional Hair Color. “As a stylist, you must be at the top of your game.” Washing their hair after the haircut to thoroughly tidy up stray hairs, working a head massage into the shampoo, and allowing male clients to touch and test product are just a few ways to enhance the service.


(Photo: Courtesy of Johnny B.; Haircut: Marissa Vasquez for Johnny B.; Hairstyle: Rose Zamora for Johnny B.; Photographer: Ralph Renteria)

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