Hair Color How To: Help Your Clients Beat the Brass


It's no secret that many clients seek to lighten their manes for the warmer summer months, but whether they're rocking a beautiful blonde, stunning silver, or subtle sun-kissed highlights, nothing puts a damper on summer beauty like brassiness. Help your client combat brassy tones with this simple 5-step, 15 minute solution from Keratage. Designed for silver, blonde, bleached and highlighted hair, the Silver & Blonde Illuminating Treatment by Keratage is an in-salon treatment that removes unwanted warmth and brassy tones, while illuminating the hair and deeply nourishing it for a shiny, healthy-looking summer mane.

Before Treatment

STEP 1: Cleanse with Keratage Fortifying Shampoo (do not use Conditioner).

STEP 2: Towel-dry hair and gently detangle (if necessary) with the Instant Softness & Detangling Spray. Spray the Illuminating Treatment Mist approximately 3-4 inches from the hair over the entire head. Comb through for even distribution. Let sit for 10 minutes, then rinse thoroughly and towel-dry.

STEP 3: Combine 50 mL of Silver & Blonde Treatment Mask with one entire sachet of #2 Illuminating Cocktail in a mixing bowl and mix well using a color brush.

STEP 4: Beginning at the hairline, apply treatment evenly in 2-inch sections throughout the entire head. Comb through from roots to ends for even distribution and finish application by massaging into the hair and scalp. Start timing when application is complete. Processing time is 3-5 minutes depending on the porosity of the hair.

STEP 5: Once desired result is achieved, thoroughly rinse out all mask residue with warm water.

TIP: Shampoo hair once with Fortifying Shampoo if hair has a violet hue.

  After Treatment
[Images courtesy of Keratage]

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