Recently, professional, high-end hair product distributor RUSK announced the debut of its brand new line of intense, direct color, ready-to-use creams. The collection, Deepshine Direct, is an optical color shock designed for maximum impact by saturating hair with intense, vibrant color. The unique cream formula allows for the application of multiple colors across the same strand without bleeding, to create one-of-a-kind stacking effects.
In conjunction with this gorgeous palette of six, vivid and dynamic shades, RUSK has also launched the Deepshine Direct Challenge on their Facebookpage. With this exciting challenge, RUSK is inviting all stylists to create a unique hair color look using at least three colors from the Deepshine Direct line for a chance to win the yet-undisclosed grand prize (grand prize will be announced in November). The contest runs from October 2 through November 15, 2013, and requires that stylists upload an image of their look to the RUSK Facebook page for entry into the contest. Get inspired by the gorgeous hues of Deepshine Direct for a chance to win!