Aveda the Art and Science of Pure Flower and Plant Essences is rolling out the red carpet—or should we say the understated blue or gray?—for men, with its new Aveda Men Shop concept. Planned for numerous locations throughout North America both within salons and as standalones, the shops will administer Aveda-style grooming and maintenance for guys, taking into account certain male-typical preferences: speed, convenience, efficiency and minimalism. For instance, an exclusive Aveda Men Shop app and on-site, self-serve kiosks allow men to handle their own appointments, assess wait times and select a preferred barber. The shops feature a streamlined, utilitarian design to simplify the experience.
Services at Aveda Men Shop include everything from a basic trim to beard detailing, scalp detoxing and ear-nose-brow hair removal. The company’s men’s products, such as Invati Men for thinning hair, are on full display, naturally. And Aveda hasn’t skimped on its signature bonus: a Stress-Relieving Neck and Shoulder Ritual with every traditional treatment.
The first location was launched in St. Petersburg, Florida, late last year by Tom Petrillo, CEO of The Salon People, an exclusive Aveda distributor. For more, visit avedamenstpete.com. -LK
[Images: COURTESY OF AVEDA]