Hair care brand KMS California is celebrating a milestone birthday - its 40th anniversary - with a new, innovative image campaign. Every year, top stylists, artists and innovators that make up the KMS California Global Style Council meet for a week to define the latest style trends. Fittingly, the brand’s latest campaign, featuring key looks for 2016, was created in London - a fashion hot spot. The theme: innovative artists, innovative products and innovative styling techniques that put a fresh spin on classical looks. With natural hair styling as a leading trend, the KMS California Campaign for 2016 paves the way for whole range of casual-cool looks, all easy to style for maximum effect.
The campaign looks, to be delivered in the 40th year of the brand, were created by the international KMS Artistic Team, including Simon Miller (US), Lori Panarello (US), Sonna Brado (US), Sam Burnett (UK) and Robert Mrosek (DE). These stylists were supported by a leading team made up of editorial stylist Halley Brisker (UK), fashion and lifestyle photographer Nick Dorey, makeup artist Lucy Burt, stylist Julia Sarr-Jamois and the Scorch London production company.
Filled with stunning photographs, KMS California's 2016 image campaign represents the latest in a series of milestones that has made the brand what it is today, one that’s synonymous with a passion for style, high-tech breakthroughs and products that truly deliver.