Global Creative Director for Wella Professionals, Eugene Souleiman created an edgy-punk look for the Jeremy Scott A/W’13 Runway Show.
Souleiman describes the hair look as “Desperately Seeking Susan meets California goth.” Drawing inspiration from the west coast skater culture of the late ‘80s and early ‘90s, the beauty look is colorful and artistic, much like the patterns and prints seen in the collection.
Wigs were custom cut for each model to create a faux shaved side of the head and layered cut. Although the hairstyle may be uniform, every model looks uniquely different because of the way her natural hair color may blend or contrast with the black wigs. There is a dramatic discord to the look inspired by Wella’s Echo trend, you can tell she’s a bit rebellious.
How the look was created:
STEP 1: Models hair is tightly pulled to the back of the center of the head and vertically folded in layers, from bottom up, securing with bobby pins flat to the head in this middle panel to ensure all hair is hidden underneath the wig.
Hair is slicked back and smoothed into place using Wella Professionals Stay Essential Finishing Spray.
STEP 2: A custom pre-cut black wig is fitted over the model’s hair and secured in place.
STEP 3: Spray Wella Professionals Ocean Spritz Beach Texture Hairspray to create a matte, pliable texture to the hair, at the same time as hand blow-drying to create a very haphazard effect.
STEP 4: Then, apply Wella Professionals Create Character Texturizing Spray for extra hold to hair on top; allowing the shorter pieces to stand straight up.
STEP 5: Finish with a mist of 1-2 sprays of Wella Professionals Shimmer Delight Shine Spray for a light overall shine.
[Photos courtesy of Wella Professionals]
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