Jorge Perez, Sam Villa Ambassador and owner of #HairbyJorge (Puerto Rico) @hairbyjorgesalon, shares five advantages of being a bilingual salon owner.
Some believe bilingual people tend to be more creative, flexible, open-minded and can focus on a variety of tasks simultaneously.
These traits and skillsets are perfect for a salon owner!
Below, Jorge Perez, Sam Villa Ambassador and owner of #HairbyJorge (Puerto Rico) @hairbyjorgesalon, shares five advantages of being a bilingual salon owner: 
Jorge Perez with a clientCourtesy of Jorge Perez and Sam Villa
- Expanded Clientele: Being bilingual opens the door to a bigger range of clients, allowing you to connect with diverse communities and have access to a wider customer base. In my case Spanish and English helps clients feel more understood and comfortable.
- Effective Communication: Clear communication is key in the beauty industry. Being bilingual enables you to understand and fulfill your clients' needs and discuss in a consultation more effectively, giving the best customer experience.
- Cultural Sensitivity: Multilingualism fosters cultural awareness and sensitivity. This skill helps you tailor your services to different cultural preferences and traditions, creating a more inclusive and welcoming environment.
- Networking Opportunities: As a bilingual business owner, I establish connections with fellow professionals and potential partners from various backgrounds, expanding my network and fostering collaborative opportunities.
- Market Advantage: Our ability to offer clients a bilingual service sets us apart from our competitors, giving us a competitive edge in the industry and attracting clients who value the convenience and make a more personalized experience that we provide.
“Promote being bilingual on your social media channels, it’s a must," adds Perez. "People who find you can see upfront that you speak their language and that’s a plus when they’re looking for a new place to get their hair done."
