Today is #GivingTuesday, a day dedicated to giving back to local communities and the world. Steve Goddard, president and founder of Pravana, created the company with a commitment to charitable giving. Since its inception, the company has consistently contributed donations and service to the community, including an ongoing five percent donation of the sales of the Nevo styling and care line to City of Hope.
On Thursday, November 17, Pravana team members joined AIDS Project LA (APLA) at its North Hollywood food bank to help support the Vance North Necessities of Life Program, one of APLA’s largest programs where clients can have access to the food bank to take home groceries and other needed items. Pravana assisted in sorting through fresh fruits and vegetables, assembling food kits and serving holiday meals in preparation for the Thanksgiving holiday. In the week leading up to volunteering, the team hosted an in-office hygiene drive, where Pravana employees donated much-needed items including toothbrushes, toothpaste, deodorant, body wash and more. Pravana Nevo Shampoos and Conditioners were also donated to the APLA.
APLA’s mission is to achieve health care equity and promote well-being for the LGBT and other underserved communities and people living with and affected by HIV. It is a nonprofit, federally qualified health center serving more than 14,000 people annually. They provide 20 different services from 15 locations throughout Los Angeles County including: medical, dental and behavioral health care, counseling, management, health education, HIV prevention and STD screening and treatment. For people living with HIV, they offer housing support, benefits counseling and home health care as well as the Vance North Necessities of Life Program (NOLP) food pantries and several other critically needed services. Additionally, they are leaders in advocating for policy and legislation that positively impacts the LGBT and HIV communities, providing capacity-building assistance to health departments across the country and conducting community-based research on issues affecting the communities they serve.
For more information, or to make a donation to AIDS Project LA, please visit apla.netdonor.net/page/2606/donate/1.